Web Design Questionnaire

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If you’re a business owner with a website, here is a question…

How many new leads and/or sales has your website brought in during the past week, the past month, or the past year?

spalutions_site If your website is bringing in a significant amount of new business on an ongoing basis, you are in the minority. Beacuse this has become an accepted "norm" many websites now render themselves worthless because the designers and/or programmers stopped their services with making the site attractive, but have not created a marketing strategy to accompany the site.

At Illuminating Ideas, we will be asking several questions and will have you included in the process from start to finish. We know that you are spending precious dollars in today's economy to keep you business ahead of the competition, and that you need a high quality and highly visible site to haelp keep you business viable.

Your answers to the following questions will help us to determine what type of site and what sort of ongoing internet marketing strategy you need.

1. How do you acquire new customers or clients now?

2 What is your Mission Statement? What do you deliver to your clients/customers above and beyond the industry standard?

3. How do you keep in touch with your current customers?

4. What’s your most profitable product or service?

5. Do you have any underused capacity that you’d like to scale up?

6. What causes you the most aggravation or frustration in your business marketing?

7. If you already have a website and/or email marketing strategy, how is it working?

8. Where do you want your business to be in 3 months, 6 months, 1 year, 5 years from now?

9. What is the “Lifetime value” of a new customer or client?

10. What is the profile of your “Ideal Customer”?

11. Do you have an advertising budget?

12. What is your current return ROI in marketing?

These are vital questions, which every business owner should know the answer to. It’s our job to help market your business, to ask these questions and then offer the right solution.