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Design Overview
Starting or revamping a website for your business can be
quite a daunting task. Let us take you on a tour of how to
successfully get your product online!


Search Optimization
Get your share of that business,
increase your online visibility, and make money on the
Internet...
with Traffic Blazer®!
NO technical expertise is necessary. If you can type
and
click you can use
Traffic Blazer!

Questions?
Need Support?
Contact us at 970.240.4242 |
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Design
Overview - Web Content Development
We now start
developing our website's content to benefit our target
audience.
What type
of content is your intended target audience expecting to
find?
You should
already have a good idea of who your target audience is. The
site is being created to fill its purpose and interact with
people that will have some interest in the theme of this
website.
We can we
now develop our website's content to benefit our targeted
audience?
You must
place yourself in their shoes and ask, "What will I come to
this site for?" We must:
- figure
out the psychology of our likely visitors to make our
site appeal
- provide
useful content our visitors may want and even expect
- think of
ways we can keep our visitors engaged at our site and
how we can entice them back again
We have to also:
- make a
good first impression
-
establish need, honesty and reliability
- make our
content clear and concise
- provide
good organization so our visitors can find information
easily
- make the
site interesting
By understanding
the make-up of your intended visitor, knowing how we can
appeal to their needs and interests in an effective way and
by creating a good first impression through a confirmation
of their expectations, you stand a much higher chance of
success as determined by the goals of the site. You might
find it hard to get started on your content process so the
best way to begin is to see what is already out
there. You should focus on sites of similar
nature as your theme so search for potential
competing sites for ideas. Look for ideas on how these sites offer
their content. Principally of interest, you want to:
- study
what they offer
- see how
they layout their content
- analyze
site structure (navigation of pages)
- notice
ways they engage their audience
- note
outbound links to other complementary sites
Be objective
while researching sites and always think, "How can I expand
on this and make my site better". Be critical but honest and
open-minded when researching other sites. Act like you are a
web surfer looking for information this site is offering.
Understand no
single approach is right so collectively make notes of
things you liked, disliked and more importantly, how you can
improve on these ideas. You will quickly form ideas on what
you should be offering with your own site when carrying out
this type of research. Gather these ideas
attained from other sites and integrate them with your own
ideas to develop content for your site. Be original,
informative and helpful and your site will be a winner.
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Design Overview |