Design
Overview - Theme Analysis
The importance
of a correctly focused theme for your new website is
critical. Before
setting a theme for the new website, we need to ask: What is a
website theme? A theme is
essentially a simple and accurate description of your site's
focus.
If you can't
accurately answer in one sentence what your website's focus
is, then you have a problem. It's going to be difficult
attracting your target audience and even keeping them at
your site if they can't quickly figure out what your site
is about.
So how do
we define our website theme? A theme is
nothing more than a topic or main subject idea. Your website
theme therefore is simply the topic of your site.
Why is
having a theme so important ? This can be
answered in one important word; relevancy. The relevancy
of themes for websites has become increasingly important for
search engine ranking with the adoption of theme based
indexing. Theme
indexing is a process used by search engines to determine an
entire site's primary theme. In other words, your complete
set of web pages is indexed as one, and defined as one main
topic.
When a search
engine determines that a
website is completely centered on one main focal point, the
website receives a boost in relevancy. This works on the
theory that if every page of the site is focused around the
same idea/subject, it must contain good information about a
single topic.
When
submitting your website to directories, it must be placed in
the most appropriate category. This will normally be
reviewed manually by a directory editor but failure to
understand or even have a focused website theme, could lead
to rejections in directory submissions.
With
reciprocal linking, we only want sites that complement the
theme of our site. We'll need to find related sites that offer
content, products, and services that will help and interest
our website's visitors. This has a double benefit in that it
will likely help ranking in a theme based search engine,
which uses its collected theme data to detect links that are
in or out of context of your website.
So how do
we come up with the theme of our website? Begin with an open and honest
evaluation of what your website is about. You should already
understand the purpose of your site, so it's really an
extension of that.
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