Design
Overview - Goals & Objectives
The success of any website can only be measured on the its goals. You may have made it your
goal to have your own website and that's great but you're
still going to have goals set for your site. As with the
website's intended purpose, we have to get focused and have
a clear and complete understanding of what we want this site
to achieve. With any general goal-setting we undertake,
there must be some variables to set our goals on. Therefore,
our goals must be:
-
SPECIFIC
-
REALISTIC
-
CHALLENGING.
-
PRIORITIZED.
-
MEASURABLE
Writing down your goals creates the roadmap to your success.
Although just the act of writing them down can set the
process in motion, it is also extremely important to review
your goals frequently. Remember, the more focused you are on
your goals; the more likely you are to accomplish them.
With respect
to the development of your site, the principal question is:
What do you want this site to accomplish? (For you and your
visitors)
Every website
will have different objectives while every website owner
will have set different goals for it. Any site will have
varied reasons for existence. These could be:
- Product
brand awareness
- To
market detailed product information
- To
target international communities
- Provide
the latest new product or service information to
customers
- Market
yourself
- To make
money from an online business
It's clear that a business orientated site will be more
objective in its goals than a site of a personal nature but
the site must have a reason for existing. We also want a way
of knowing if our website is performing its goal as
intended. It would be beneficial to the site's owner to get
visitor feedback. A simple way is to simply ask or gauge
from visitors through a feedback form or a survey.
We also suggested in determining website purpose previously,
to dedicate a page in the form of a mission statement. If
you decide to do this, you can list your site goals and
objectives here also. That way, your visitors will clearly
know what your site is trying to do for them!
SUMMARY of
setting website goals:
- Be sure
you know what you want your site to accomplish
- Write up
the goals for your site
- Think of
ways how you can measure the success of your site's
goals
<PREVIOUS
1
I
2
I
3
I
4
I
5
I
6
I
7
I
8
I
9
I
10
I
11
I
12
I
13
NEXT>
Back to
Design Overview |
