Design
Overview - Website Purpose
The first important step in the
website creation process, is to determine the purpose of
your web site. Too often a website lacks the focus of a
clear purpose and visitors are quickly confused and click
away.
It's an established fact that Internet users today are
increasingly impatient. A website visitor
will not spend their precious time trying to figure out what
the site is about or how it can benefit them.
A website with a well defined purpose stands out and a
visitor should instantly recognize it without effort.
Clearly defining the purpose of your website before its
creation, will ensure that your website is optimized to
achieve your web marketing goals.
For your part, you need to first focus and understand why
you are having this website?
You might be trying to:
provide a service
sell a product
present information on a topic
make an announcement
inform people about yourself
create a forum that addresses a certain issue
deliver news on a particular subject
You may even be trying to perform a
combination of the above things. If you are providing a
service, you'll be providing marketing information and other
related content. That's fine but understand the principal
purpose of the site in this case is to provide a service. Consider devoting a page to your site's purpose. Some sites
do this through a mission statement or a dedicated page
explaining the purpose of the site. It will effectively
address why the site was created, what it's about and what
it hopes to achieve for the user. This is a
very efficient method to combine two of your website's
objectives.
You can research other site's statement's of purpose for
ideas but remember only you can determine what the purpose
of your own website is or is going to be. Your key words and
phrases will be the structure on which your site is
presented to search engines. You have an extremely brief
window of opportunity to advertise the benefits your site
will offer the potential visitor so this must convey the
site's purpose effectively and efficiently.
Having a clearly defined purpose will benefit you also when
it comes time to submit your website to directories. The
Directory will ask you to provide a limited description of
your website. You must be able to quote a purpose/benefit
description effectively within two sentences; ideally in one
sentence.
Once your site is listed in the search
engines it's your website's purpose that
people view. You must therefore be crystal clear about the
purpose, leaving nothing to doubt. Visitors will quickly
determine the relevancy of their interest on arrival at your
website.
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